Mar 9, 2011 at 3:56 pm
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|Mar 9, 2011 at 3:11 pm|
#pubcon – Google won’t get the content farm clean up right out of the gate
|Mar 9, 2011 at 3:14 pm|
#pubcon – is your content unique and substantial? Governing rule to rank. And get it out everywhere!
|Mar 9, 2011 at 3:14 pm|
#pubcon You want to distribute your content as far and wide as possible! Make it rain content!
|Mar 9, 2011 at 3:15 pm|
#pubcon google’s spam tagging with chrome gets 5x value than other!
|Mar 9, 2011 at 3:18 pm|
|Mar 9, 2011 at 3:21 pm|
|Mar 9, 2011 at 3:25 pm|
What is the impact? If we change 12% of our results, how us it going to change our bottom line? …They are publicly traded. #Pubcon
|Mar 9, 2011 at 3:28 pm|
Too many people link TO wikipedia for it to get wholly discounted be SE’s. #pubcon
|Mar 9, 2011 at 3:35 pm|
How can you/why would you regulate rankings? Never gonna happen. #pubcon
|Mar 9, 2011 at 3:39 pm|
Regulation won’t work. The search engines should be able to determine and change the quality signals. (SERPs should be free market) #pubcon
|Mar 9, 2011 at 3:43 pm|
|Mar 9, 2011 at 3:50 pm|
|Pubcon South Keynote – Dan Boberg and Tim Mayer This is a live blog so there will be mistakes and typos. Sorry ahead of time. Beyond social media and twitter, what is the future of search? The ability to look at intent. What does the consum…|
|Mar 9, 2011 at 3:52 pm|
|UPDATE: A new list is available, and it’s MUCH bigger! Please visit my Austin Startups List site to see all 1,400+ websites/startups in Austin.|
This list highlights which websites in Austin are most successful at driving valuable organic traffic from Google. The number next to each is the estimated max monthly value of each site’s organic traffic, (Search Traffic Value from SEMRush):
- Dell, $17,104,654
- Indeed, $13,700,900
- RetailMeNot, $12,140,303
- University of Texas, $3,566,742
- BedandBreakfast.com, $2,922,996
- CreditCards.com, $1,928,227
- ApartmentRatings.com, $1,691,223
- Golfsmith, $1,669,038
- Vast, $1,455,373
- VacationRentals.com, $1,421,483
- VRBO, $1,034,535
- HomeAway, $884,072
- ExpertVillage, $808,083
- WebmasterWorld, $769,794
- New Home Source, $563,245
- Ticket City, $554,225
- Academic Superstore, $551,353
- Spiceworks, $543,295
- CheapStingyBargains.com, $537,803
- Calendars.com, $489,395
- Solarwinds, $438,009
- National Instruments, $405,766
- UShip, $371,866
- Austin American Statesman, $315,876
- NaturallyCurly.com, $304,882
- Offers.com, $303,974
- Apartment Home Living, $260,799
- Aspyr Media, $257,203
- Deals2Buy, $215,481
- Fox 7 Austin, $204,597
- Freescale, $184,797
- Gowalla, $181,514
- BuildASign, $150,811
- NetSpend, $140,665
- SelfStorage.com, $139,831
- B Side Entertainment, $125,566
- GreatRentals.com, $122,003
- Austin Chronicle, $120,594
- ThatRentalSite.com, $113,352
- KVUE ABC Austin, $103,988
What motivated this list? I saw an an interesting post on Quora recently asking about the most successful consumer web startups to come out of Austin. Despite living her for 10 years, I’m still surprised by the quiet little success stories I uncover, so I thought it would be interesting to see if I could find any new ones that might be overlooked by the startup press and the Statesman. So I pulled the list of Austin startups from Crunchbase, AreaStartups, and my memory and then got data from SEMRush on the estimated “Search Engines Traffic Value,” which is a function of a) rankings, and b) the value of a site’s keywords. From the perspective of an SEO, this list represents which websites in Austin are most successful at attracting organic traffic from Google.
If I’ve forgotten your company, please get in touch to let me know!
Here are the resources that will be useful to attendees of my presentation at ProductCamp Austin. In my opinion, these should be required reading for any Product Manager responsible for driving a material portion of their company’s revenue from a consumer-facing web application.
- Googlebot Persona [pdf]
- Google Webmaster Guidelines
This is the “rule book” for Google.
- Google Search Engine Optimization Starter Guide [pdf]
If only regular human users could write a book about their needs that is as clear and useful as this!
Any questions? Get in touch!
Wow, check out Craigslist’s traffic over the past year– it certainly looks like the web’s most-visited marketplace for golf clubs and hookers has reached the pinnacle of traffic in 2010 and started to move sideways. After years of growth and decimation domination of the local classifieds market (and some might argue, stifling innovation because of their unwillingness to monetize), this chart suggests it might, just might be the case that Craigslist is no longer unstoppable.
If Craigslist’s monopoly on classified listings truly has peaked, then competitors like Oodle and Vast (not to mention of panoply of vertically-oriented listings services, aggregators, posting systems, and white label platforms) have much to gain. And perhaps no longer will investors be so scared to invest in verticals like online employment, automotive, and real estate, for fear of Craig smashing their business model.
I’m trying out Keepstream’s widget to collect the best link building post I’ve found each week. If you can’t see this content, it’s probably because it’s embedded in a widget that won’t render in your feed. Apologies for that (I’ve requested that they provide a way for me to embed native text into a post and they’re looking into it)– in the meantime, please check out http://www.websimple.com/blog/this-week-in-link-building
Below is a simple Google Custom Search Engine that searches codex.wordpress.com, stackoverflow.com, php.net, and w3schools.com
“Why do WSJ journalists not link to a website they write about, even when the story is ABOUT the website?”
Ms. Bennert responded that she was not aware of any who were not linking and said, “they should be.” Danny Sullivan, Editor-in-Chief of SearchEngineLand.com speculated that perhaps it was because the stories were behind the pay wall.
Today, I double-checked and I can confirm they don’t and they aren’t. I found three recent stories that exemplify the problem, and none are behind the pay wall:
- Groupon’s CEO on Coupons and Start-Ups – This is an entire story about an interview with Groupon‘s CEO without a single link to the website.
- ‘Vanity’ Press Goes Digital – This excellent article discusses various online self-publishing services including Amazon.com, Lulu, Smashwords, FastPencil, Scribd. For some reason, only Scribd receives a link in the story, despite multiple mentions of the other websites, including prominent photos of their founders.
- Single Magazine Seeks Well-Heeled Partners – This story covers a partnership between Match.com and Glamour.com. For some reason, Match.com receives a link yet its partner, Galmour.com (metioned in the very next sentence), does not. Call me old fashioned, but when I see “.com” in an article, I expect to see it in blue and underlined.
Speaking as both a WSJ online subscriber and SEO, the Journal would be more usable if it consistently linked to websites mentioned in stories. Here’s my suggestion: if you mention a company in a story, especially where the company is an online-only entity, please link to it. You could simply modify the software running your blog and publishing system to automatically link anything that ends with “.com” (or other TLD).
One other question I have for the Journal: what’s the deal with using official corporate names of a web companies, (e.g. “Smashwords, FastPencil Inc. and Lulu Enterprises Inc.” [emphasis mine])? To me, it’s unnecessary and in the above case, inconsistently-applied which makes it distracting. Why didn’t the Journal refer to Smashwords as “Smashwords, Inc.” yet included the “Inc.” for the other two companies mentioned? I’m probably the only newspaper geek who notices this stuff, but it’s an unforced error in my book.
You may be wondering, why do I care? A few years ago, the WSJ mentioned ApartmentRatings.com in a story, referring to it as “Apartment Ratings, Inc.” without a link. So much for clicks from the article or Google seeing a quality signal from that story! I was frustrated by that experience and ever since I’ve taken note of the way the Journal writes about websites. I hope Ms. Bennert can help the Journal correct some of these problems.
I also hope the search engineers at Google and Bing find a way to identify companies and websites mentioned in news stories and attribute link juice even if those mentions are not linked. Seems like it would be not only smart but relatively straightforward for them to monitor authoritative news sources for companies mentioned and treat the mentions just like links.