PubCon Austin Day 2: Keynote with Daniel Boberg and Tim Mayer


Jeremy Bencken

Pubcon- Day 2- Keynote with Daniel Boberg, Tim Mayer

Mar 9, 2011 at 3:56 pm

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@timmayer future using all the influences to modify the search algo to deliver content ppl are looking for #pubcon
Mar 9, 2011 at 3:11 pm
#pubcon – Google won’t get the content farm clean up right out of the gate
Mar 9, 2011 at 3:14 pm
#pubcon – is your content unique and substantial? Governing rule to rank. And get it out everywhere!
Mar 9, 2011 at 3:14 pm
#pubcon You want to distribute your content as far and wide as possible! Make it rain content!
Mar 9, 2011 at 3:15 pm
#pubcon google’s spam tagging with chrome gets 5x value than other!
Mar 9, 2011 at 3:18 pm
#PubCon keynote search gurus Dan Boberg & Tim Mayer discussing important Google changes. Photo:
Yfrog Photo :
Mar 9, 2011 at 3:21 pm
@timmayer not finding community groups very useful for helping SE working together. No incentive except with site maps #pubcon
Mar 9, 2011 at 3:25 pm
What is the impact? If we change 12% of our results, how us it going to change our bottom line? …They are publicly traded. #Pubcon
Mar 9, 2011 at 3:28 pm
Too many people link TO wikipedia for it to get wholly discounted be SE’s. #pubcon
Mar 9, 2011 at 3:35 pm
How can you/why would you regulate rankings? Never gonna happen. #pubcon
Mar 9, 2011 at 3:39 pm
Regulation won’t work. The search engines should be able to determine and change the quality signals. (SERPs should be free market) #pubcon
Mar 9, 2011 at 3:43 pm
Oh god. New buzz word. Perspective Computing. Which means… personalization. #pubcon #nausea
Mar 9, 2011 at 3:50 pm
Pubcon-keynote-300x224 Pubcon South Keynote – Dan Boberg and Tim Mayer This is a live blog so there will be mistakes and typos.  Sorry ahead of time. Beyond social media and twitter, what is the future of search? The ability to look at intent.  What does the consum…
Mar 9, 2011 at 3:52 pm

Austin SEO Power 40

UPDATE: A new list is available, and it’s MUCH bigger! Please visit my Austin Startups List site to see all 1,400+ websites/startups in Austin.

This list highlights which websites in Austin are most successful at driving valuable organic traffic from Google. The number next to each is the estimated max monthly value of each site’s organic traffic, (Search Traffic Value from SEMRush):

  1. Dell, $17,104,654
  2. Indeed, $13,700,900
  3. RetailMeNot, $12,140,303
  4. University of Texas, $3,566,742
  5., $2,922,996
  6., $1,928,227
  7., $1,691,223
  8. Golfsmith, $1,669,038
  9. Vast, $1,455,373
  10., $1,421,483
  11. VRBO, $1,034,535
  12. HomeAway, $884,072
  13. ExpertVillage, $808,083
  14. WebmasterWorld, $769,794
  15. New Home Source, $563,245
  16. Ticket City, $554,225
  17. Academic Superstore, $551,353
  18. Spiceworks, $543,295
  19., $537,803
  20., $489,395
  21. Solarwinds, $438,009
  22. National Instruments, $405,766
  23. UShip, $371,866
  24. Austin American Statesman, $315,876
  25., $304,882
  26., $303,974
  27. Apartment Home Living, $260,799
  28. Aspyr Media, $257,203
  29. Deals2Buy, $215,481
  30. Fox 7 Austin, $204,597
  31. Freescale, $184,797
  32. Gowalla, $181,514
  33. BuildASign, $150,811
  34. NetSpend, $140,665
  35., $139,831
  36. B Side Entertainment, $125,566
  37., $122,003
  38. Austin Chronicle, $120,594
  39., $113,352
  40. KVUE ABC Austin, $103,988

What motivated this list? I saw an an interesting post on Quora recently asking about the most successful consumer web startups to come out of Austin.  Despite living her for 10 years, I’m still surprised by the quiet little success stories I uncover, so I thought it would be interesting to see if I could find any new ones that might be overlooked by the startup press and the Statesman. So I pulled the list of Austin startups from Crunchbase, AreaStartups, and my memory and then got data from SEMRush on the estimated “Search Engines Traffic Value,” which is a function of a) rankings, and b) the value of a site’s keywords.  From the perspective of an SEO, this list represents which websites in Austin are most successful at attracting organic traffic from Google.

One interesting factoid– Austin is home to 5 out of the Top 10, and 14 of the Top 20 SEO power websites in Texas (,,, among them).

If I’ve forgotten your company, please get in touch to let me know!

Googlebot as a Persona, for ProductCamp Austin


Here are the resources that will be useful to attendees of my presentation at ProductCamp Austin.  In my opinion, these should be required reading for any Product Manager responsible for driving a material portion of their company’s revenue from a consumer-facing web application.

Any questions? Get in touch!

This Week in Link Building for Dec 16

Jeremy Bencken
Jeremy Bencken woo hoo! another source to find my links
Jeremy Bencken useful way to get ideas for other relevant keywords you can search to find link partners
Jeremy Bencken Hey, I noticed you have a spelling error and 2 links are dead. How about linking to me!
Jeremy Bencken unpleasant but necessary.

Has Craigslist’s Growth Flatlined?


Wow, check out Craigslist’s traffic over the past year– it certainly looks like the web’s most-visited marketplace for golf clubs and hookers has reached the pinnacle of traffic in 2010 and started to move sideways.  After years of growth and decimation domination of the local classifieds market (and some might argue, stifling innovation because of their unwillingness to monetize), this chart suggests it might, just might be the case that Craigslist is no longer unstoppable.

If Craigslist’s monopoly on classified listings truly has peaked, then competitors like Oodle and Vast (not to mention of panoply of vertically-oriented listings services, aggregators, posting systems, and white label platforms) have much to gain.  And perhaps no longer will investors be so scared to invest in verticals like online employment, automotive, and real estate, for fear of Craig smashing their business model.

This Week in Link Building


I’m trying out Keepstream’s widget to collect the best link building post I’ve found each week. If you can’t see this content, it’s probably because it’s embedded in a widget that won’t render in your feed. Apologies for that (I’ve requested that they provide a way for me to embed native text into a post and they’re looking into it)– in the meantime, please check out

Custom Search Engine for WordPress PHP Devs


Below is a simple Google Custom Search Engine that searches,,, and


No Seriously, Why Doesn’t The Wall Street Journal Link to Websites?


At SMX Advanced, I asked the following question of a panel which included Alex Bennert, In House SEO, Wall Street Journal:

“Why do WSJ journalists not link to a website they write about, even when the story is ABOUT the website?”

Ms. Bennert responded that she was not aware of any who were not linking and said, “they should be.”  Danny Sullivan, Editor-in-Chief of speculated that perhaps it was because the stories were behind the pay wall.

Today, I double-checked and I can confirm they don’t and they aren’t.  I found three recent stories that exemplify the problem, and none are behind the pay wall:

Speaking as both a WSJ online subscriber and SEO, the Journal would be more usable if it consistently linked to websites mentioned in stories.  Here’s my suggestion: if you mention a company in a story, especially where the company is an online-only entity, please link to it. You could simply modify the software running your blog and publishing system to automatically link anything that ends with “.com” (or other TLD).

One other question I have for the Journal: what’s the deal with using official corporate names of a web companies, (e.g.  “Smashwords, FastPencil Inc. and Lulu Enterprises Inc.” [emphasis mine])?  To me, it’s unnecessary and in the above case, inconsistently-applied which makes it distracting.  Why didn’t the Journal refer to Smashwords as “Smashwords, Inc.” yet included the “Inc.” for the other two companies mentioned?  I’m probably the only newspaper geek who notices this stuff, but it’s an unforced error in my book.

You may be wondering, why do I care?  A few years ago, the WSJ mentioned in a story, referring to it as “Apartment Ratings, Inc.” without a link.  So much for clicks from the article or Google seeing a quality signal from that story!  I was frustrated by that experience and ever since I’ve taken note of the way the Journal writes about websites.  I hope Ms. Bennert can help the Journal correct some of these problems.

I also hope the search engineers at Google and Bing find a way to identify companies and websites mentioned in news stories and attribute link juice even if those mentions are not linked.  Seems like it would be not only smart but relatively straightforward for them to monitor authoritative news sources for companies mentioned and treat the mentions just like links.